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Director of Marketing

Remote, based in USA

Job Type

Full Time

Incredible Dream is a modern game studio on a quest to bring people to the table through shared adventure. We’re a team of folk who’re passionate about games and building the next generation of characters, worlds, and stories. If you’re as ambitious as we are about crafting the most sought-after IRL and digital experiences, consider joining our team for a ground floor opportunity with an early-stage startup.

We’re looking for a Head of Marketing (reporting to CEO) to shape our brand identity and relationships. You’ll do this with each campaign, across multiple channels (B2C & B2B) and all relevant platforms.

Incredible Dream Studios is a fully remote company with team members working from Los Angeles, Minneapolis-Saint Paul, Warsaw, and more!

What will you be doing?

  • Develop and drive campaigns (mainly online, on owned and 3rd party channels) for consumer-facing product launches and brand-level initiatives. This includes, but is not limited to, developing go-to-market plans, drafting creative briefs, sourcing creatives and agencies, coordinating & tracking campaign assets, measuring community sentiment, and assessing campaign performance.

  • Develop and drive our specialty retailer and cafe programs, to cultivate long-lasting relationships and support the success of our partners.

  • Nurture a culture of audience empathy, curiosity, and creative experimentation as we develop our brand identity and positioning.

  • Manage the marketing department and customer service. Develop personnel to their full potential.

  • Advise on market strategy and weigh in on touch points with consumers, retailers, and media.

This role will give you the opportunity to:

  • Make your mark on the brand and strategy of a young consumer and media startup that’s building dedicated fan communities.

  • Grow with the company and rapidly take on broader responsibilities as a key part of our leadership team. Help us establish best-in-class practices around branding, product marketing, channel management (including crowdfunding, D2C e-commerce, and retail), media spend, and community.

  • Be seriously heard on making calculated bets and thinking differently.

What we're looking for:

  • 5+ years of experience as a marketing manager, with a preference for experience in games or comics.

  • The strong organizational skills and systems of one who has executed several campaigns “soup to nuts” in a scrappy, entrepreneurial environment.

  • Expertise in digital marketing (e.g. social media strategy, influencer marketing, emails, etc.), especially as it relates to gaming and nerd culture.

  • Analytical-minded but not “analytical-trapped”. You keep an eagle eye on KPIs to inform strategies for acquisition, engagement, conversion, and retention. You also seek out culture and community first-hand, to build conviction on what the numbers can’t show.

  • Palpable enthusiasm for the board game community, the health of the industry, and our mission.

  • Travel as required to events, conferences, and meetings (estimated <10% of the time).

  • Entrepreneurial, results-oriented approach. We’re not looking for Machiavellians– we’re looking for people who can problem-solve, collaborate, work through ambiguity, and wear multiple hats as needed to achieve goals as a team.

  • Someone well-adapted to fully-remote work: self-manages, reliable/responsible, independently overcomes obstacles, clear and considerate peer communication, and habitually inclined toward being proactive.

  • Fluency in English and modern personal technology (personal computers, mobile devices, google suite or MS Office, email, messaging, etc). Aptitude to learn new online tools as required.


We are on the lookout to enrich the team with a variety of lived experiences, perspectives, and abilities. Consider taking a chance and tell us why we should too.


Nice to have:

  • Relevant degree(s)

  • Broad experience playing board games and/or video games

  • A visible voice and/or established relationships in the board game industry

Why Incredible Dream?

Incredible Dream is an early-stage startup, and like most startups, we’ve got big ambitions and an even bigger heap of moxie. We make board games and card games, for people who mostly play video games. It’s not going to be easy, but the Dream is creating the next wave of worlds and characters that inspire generations. And we believe that the Board Gaming community has the best fans on earth.

 

Our team operates remotely, with folks based throughout North America and Europe. You can expect a flexible vacation policy, remote work, and flexible work hours. For full-time employees, we also offer ownership in a VC-backed startup and competitive health plans. This is a great team of experienced game developers who have fun, do good work, and are good to each other. We value diverse perspectives and mutual respect.

What happens after I apply?

  1. Phone Call. If we feel you may be a match based on the information you provide, a member of the team will reach out to schedule a quick phone call to find out more about your experience, what you’re looking for, and why you want to work at Incredible Dream Studios.

  2. Remote Interviews (video preferred). We will work with you to schedule interviews with relevant members of the team. Note that these may be spread out over a week or two depending on schedules.

  3. Reference & Background Check. We’ll ask you to provide 3 references whom we’ll call to ask about what it’s like to work with you and for you. We’ll ask your permission to run a background check.

  4. Offer. We’ll contact you to discuss the terms of an offer verbally before sending you a written offer. If we make a determination earlier in the process that it’s not the right fit, we’ll promptly let you know.

Ready? Send us your resume and portfolio!

We are committed to equal employment opportunity regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability. If you need reasonable accommodation at any point in the application or interview process, please let us know. Additionally, we welcome notes in your application about your pronoun preferences (e.g., she/her/hers, he/him/his, they/them/theirs).

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